Business plan structure The business plan is a detailed presentation of your future company. It is also a communication tool in your contacts with potential partners — investors, business partners, banks and organisations in charge of public funding schemes, for instance. It should therefore be easy to understand and help you convince others about your project. The business plan will help you validate the feasibility of your project, evaluate the market potential and verify that there is a real demand for what you offer. The business plan should highlight the strategy of your company and how you will implement it. The business plan is not a static document; it should constantly evolve. It is like a dashboard that allows you to steer your company in the right direction. Keeping the business plan up to date requires having a clear, precise vision of your strategy. 1. Executive Summary Make the readers curious to read the entire business plan by giving them key information 2. Idea, Product, Service Explain what your company offers (product or service, innovative aspects) 3. Market Present the market in which you wish to operate (customer needs, segments targeted, etc) 4. Competition Identify direct and indirect competitors 5. Team Present the capacities of the project founders (members of the team and their skills) 6. Marketing Plan Present your marketing strategy (focus on the 4 Ps: product, price, place, promotion) 7. Business Model Organisation Present the business model (activities, subcontracts, internal organisation) 8. Operational Plan Present the development perspectives of your company (growth rate, resources needed) 9. Risks Present the risks of your project (technical, strategic and commercial risks, minimisation of risks) 10. Financial Plan Define the financial feasibility and needs (balance sheet, income statement and cash flow forecast) Luxinnovation is available to provide company creators with advice and personalised comments on the business plan.