Innovation Management Techniques (IMTs) are simple tools, which can help you transform a new idea into a commercial success.

Innovation is accessible – and necessary – for all companies, regardless of their size and activity sector. Innovation in a company can concern a change in:

• products
• services
• procedures
• production processes
• internal or external organisation

It can also relate to the way products or services are marketed, and is key in ensuring the company’s long-term success. The focus is on improvements, which aim to distinguish a company from its competitors or to consolidate its presence on the market.

The success of an innovation depends on all of the company's resources – human, technical, financial, etc. The way a company opts to manage its ability to innovate indicates its actual innovation qualities. IMTs help improve this process.

IMTs can, for instance, help a company find out:

• how to analyse the various aspects of a problem and generate new ideas (Creativity techniques)
• how to turn ideas into successful products or services (Product and service design techniques)
• how to solve a problem or rectify an error (Problem solving techniques)
• how to achieve a good sales turnover for innovative products or services (Strategic Management Tools)
• how to anticipate future developments and ensure the long-term success of a company (Trend Monitoring and Knowledge Management)